Specialist – Trade and Field Marketing, SEA

Job Description

Position: Specialist – Trade and Field Marketing, SEA

Responsibilities:

1. Trade & Field Marketing
   • Develop and execute trade schemes, discounts, and promotions to drive sales of Duckhams products.
   • Manage and coordinate retailer/distributor loyalty programs for the lubricant’s portfolio.
   • Oversee on-ground brand visibility and activation campaigns for Duckhams.
   • Provide field/trade marketing support for new outlet openings and geographic expansions of Duckhams products.
   • Procure and coordinate marketing collaterals and materials for Duckhams.
   • Conduct market intelligence and competitor analysis in the lubricants industry.
   • Manage internal cross-functional teams and external agency partnerships for Duckhams.
2. Sales Support
   • Help Sales team achieve annual team sales volume targets for Duckhams products as per area goals.
   • Drive strategies and initiatives to meet and exceed sales objectives for the lubricant’s portfolio.
3. Profitability
   • Manage product mix and margins to achieve annual targets for Duckhams products.
   • Optimize pricing, promotions, and discounts to maximize profitability of the lubricants range.
4. Social & Web
   • Develop and execute social media and web strategies for Duckhams
   • Leverage social innovations for real-time marketing and lead generation of Duckhams products.
   • Monitor and improve the social reach of Duckhams in comparison to key competitors in the lubricants market.

Qualifications and Skills:

• Proven experience in trade marketing & field marketing roles, preferably in the lubricants industry.
• Strong understanding of consumer behavior, market trends, and competitive landscape in the lubricants sector.
• Excellent analytical and problem-solving skills, with the ability to analyze market data and sales trends.
• Proficient in developing and executing marketing strategies and campaigns for lubricants products.
• Strong leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced and dynamic environment.

Education and Experience:

• Bachelor’s degree in marketing, Business Administration, or related field.
• Minimum of 5-7 years of experience in trade marketing, field marketing roles preferably in the lubricants industry.
• Proven track record in managing lubricants products is highly desirable.