Duckhams – the Iconic British Lubricants Brand since 1899, is back in Pakistan with its Modern Product Portfolio

The Duckhams brand has returned to Pakistan today with a launch at an online ceremony attended in UK, UAE & Pakistan. Energia Pvt. Ltd. has been appointed as the exclusive licensee for Duckhams Lubricants in Pakistan.

Duckhams has been a leading lubricants technology brand since 1899. The pioneering brand has a legacy of technological advancement which is embodied in the products it has launched.

Duckhams was founded in 1899 by British chemist Alexander Duckham, the history of Duckhams oils includes pioneering engineering developments in aviation, breaking land speed records and a prestigious motorsport heritage. Some of the greatest names in motorsports have relied on Duckhams Oils including James Hunt and Ayrton Senna.

Pakistan and Duckhams have a celebrated history, as the brand had an extensive presence in the country in the 1980s. After some worldwide changes at Duckhams, the brand announced a global rebranding in 2017 and has since begun expanding internationally with rejuvenated vigour and Pakistan is one of the key markets for Duckhams given its strong legacy.

Jabir Sheth, Duckhams Chairperson, commented on the occasion, “Duckhams team is extremely excited to launch our iconic British brand in Pakistan. We intend to create a future as glorious as our past and the launch in Pakistan will be an important milestone in that journey. We are looking forward to propelling the brand in the region with this exciting launch.”

K.R. Venkataraman, Duckhams Global CEO, said, “Despite being absent from the market for a while, our data shows time and again that Duckhams is still one of the most recognized lubricant brands amongst automotive consumers and trade professionals in many markets. We keep advancing our technology as it is our legacy. Our products are a testament to our respect for sustainability and our mission to keep the world moving. Energia Pvt. Ltd. will be our exclusive licensee for Pakistan. We are impressed by their commitment to Duckhams; together, we hope to achieve a strong position in Pakistan in automotive lubricants market.”

A. Sabri, Chairman at Energia congratulated all participants, “Energia is pleased to partner with Duckhams and we congratulate Duckhams in selecting Pakistan as their next region of growth. Pakistan is a fast-growing market with lots of potential and Energia is excited to work with Duckhams to help fulfil this region’s substantial potential.”

The Duckhams brand, original and unapologetically British in spirit, is entrepreneurial in the way it serves its customers and is committed to the highest quality standards.

Yasin Rizvi, CEO at Energia added, “In over forty years of experience in the lubricants industry I have seen what it takes for a brand to succeed. Duckhams will pick up where it left off in Pakistan. Energia is pleased to bring Duckhams to the Pakistan market and we look forward to leading Duckhams to a place amongst the top lubricants brands in the country.”

Ibrahim Khan, Director at Energia said, “As a result of its heritage as a motorsport-centric brand, Duckhams believes in world-class formulations for its products and unbeatable performance. Duckhams packaging is attractive in its bright yellow and sharp blue, and will excel in the youthful Pakistani market. The combination is a lubricants brand, that is meant for anybody that values quality and performance. We are glad to bring Duckhams to Pakistan and look forward to serving the Pakistani consumer with the best lubricants products available globally.”

Duckhams has already announced plans to build on its brand legacy with OEM partnerships, motorsport promotion and racing sponsorships.