Duckhams Celebrates Top Distributors in Chinese New Year Awards Ceremony

Malaysia's top-performing Duckhams distributors were honoured at a Chinese New Year conference and dinner, bringing together guests from across the industry to review the brand's progress over the previous twelve months. Fourteen awards were handed out across categories including highest-volume growth and overall best distributor performance in the passenger vehicle, commercial vehicle and motorcycle segments.

Henrik Hansen, Duckhams' Head of Sales, addressed the event by video link to congratulate the winning distributors on their results. The awards followed a strong year for the brand in Malaysia, which included the launch of a co-branded range of two-wheeler oils developed with JDT Lubricants and the award of SIRIM Product Certification, confirming the range met the country's safety, quality and regulatory standards.

Mike Bewsey, Duckhams' CEO, said: "Our distributors in Malaysia have had an excellent 12 months, and we were delighted to recognise their achievements in this Chinese New Year event. Each plaque awarded celebrates the hard work and dedication that our partners have put into growing Duckhams sales in international markets. With the SIRIM certification now in place, we look forward to another year of growth in Malaysia, delivering our iconic British brand to the vibrant Malaysian market."

The ceremony formed part of a broader run of activity for Duckhams across Southeast Asia during the period, alongside the distribution partnership signed in Central Java, Indonesia the previous December.